In the modern digital era bad reviews, posts or articles published online relating to your business, your products, your practice, your hotel or yourselves always cause stress since they can seriously damage your business or your personal image. In the past a bad report in a conventional newspaper or TV would be there for a day but it wouldn’t be long before it was forgotten. In the google era, search results are easily accessible and available almost for ever, continuing to…Continue
The internet has extended the influence of healthcare content far beyond hospitals and universities. Academics and practitioners were considered in the past as the most credible sources of health information and advice, and it is commonly accepted that the information that patients find online is often inadequate for their individual needs and commonly comes from unreliable and untrusted sources. This reality, coupled with the fact that a percentage of consumers…Continue
Public awareness campaigns are one of the most commonly used tools in communications in healthcare. It remains to be seen, however if they are powerful marketing tools or not. A lot of discussion and disagreement exists concerning the reliability of any measurable tangible results and the evaluation of the success or failure of an awareness campaign from the marketing perspective.
Over the years, public health campaigns have often been used as…Continue
We are used to discussing social media in the context of their ability to feed the social networking and social approval needs of billions of people globally. Facebook alone averages 1.23 billion users. This enables social media to play a crucial role, and provides a unique opportunity, to improve people’s health.
Patients groups (often formulated as charities or associations) are extremely important in the healthcare sector, representing one of…Continue
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