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Abercrombie & Fitch
The Earned Wrath Bad PR Caused by an Arrogant CEO :: #FitchTheHomeless

In PR we talk about earned media. Well, here's an example of earned wrath ... unleashed on a brand! A funny example of "When brands are attacked" ... and Abercrombie & Fitch earned this backlash. More on the story at HuffPo.

Create Great Content
This May Have Done More for NASA Than One Year of Their PR

International Space Station commander Chris Hadfield plays and sings David Bowie's Space Oddity. A graduate of the US Air Force (USAF) Test Pilot School at Edwards Air Force Base, the Canadian F-18 pilot not only sings but also plays a weightless guitar.  Published on May 12, 2013 the video has 4.8+ million views on Hadfield's YouTube channel alone.  Add to that the hundreds of thousands of views on the repostings by numerous others and you have a viral PR flood. 

Lest you think the title above is an overstatement, NASA's YouTube channel is five years old.  In those five years, they have a total of 43,703,701 views.  So, this one video (not published on NASA's channel, by the way) has reached 10% of their five year total in just three days ... and counting.  The video was originally posted on Commander Hadfield's personal YouTube channel.

Hadfield discusses his social media outreach in another video.

Google Glass
Not the PR New Products Dream About

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Marketing Specialist

This key part-time staff position is primarily responsible for managing the day-to-day operations of HopeWells external and internal branding and awareness-building efforts. This individual will work ...

Senior Test Development Specialist

About The National Board of Osteopathic Medical Examiners (NBOME):Founded in 1934, the NBOME is an independent, nongovernmental, not-for-profit organization that protects the public by providing the means ...

Sports/Entertainment Publicist

Ideal candidate should have strong contacts in the Entertainment and Sports arena, be creative, a team player and an excellent writer. Should be able to pitch multiple platforms (online, print, TV, radio), ...

Executive Director

The Executive Director/Director of Operations has full responsibility for ongoing project development and community operations. This position has responsibility for the following functions: providing ...

Digital Marketing & Content Manager

Primary Job FunctionsProvide administration, management and support for all digital media including: website, digital communication, social media and graphic design on the Experience Matters platforms, ...

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The Resume / Curriculum Vitae
Like You've Never Seen It Before

A remarkable video animation. (Source)

 

Blog Posts

Are you fit for PR?

Posted by Jasmine Fillmore on March 25, 2013 at 1:30pm 0 Comments

Front Page Recap :: February 2013

Posted by Robert French on February 27, 2013 at 8:30am 0 Comments

PR Practitioners Needed

Posted by Julia Newby on February 26, 2013 at 8:46am 0 Comments

About Me: Mary Lyons

Posted by Mary Denise Lyons on January 18, 2013 at 10:30am 0 Comments

About Me

Posted by Tier Wootson on January 9, 2013 at 10:38am 0 Comments

False claims

Posted by Kyle Tonione on December 10, 2012 at 3:09pm 0 Comments

Jerry Jones:PRofessional

Posted by Kyle Tonione on December 10, 2012 at 2:55pm 0 Comments

Ways to Avoid Social Media Flops

Posted by Asia Anderson on December 10, 2012 at 11:57am 0 Comments

Tips for the PR Majors

Posted by Annie Tuggle on December 9, 2012 at 11:41pm 1 Comment

The Elevator Pitch

Posted by Annie Tuggle on December 9, 2012 at 11:39pm 1 Comment

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Social Anxiety and The Internet

Started by Ventrine Parham in Media Relations Feb 8.

Klout...what's the point? 3 Replies

Started by Elizabeth Hagin in Emerging Digital Media. Last reply by Matthew J. Kushin, Ph.D. Dec 12, 2012.

NFL allowing players to wear 9/11 apparel 4 Replies

Started by Jacklyn C Citero in Sports PR & Marketing. Last reply by Kyle Tonione Dec 10, 2012.

Careers in SPORTS PR? 16 Replies

Started by Kelsey Magnusen in Sports PR & Marketing. Last reply by Kyle Tonione Dec 10, 2012.

 
 
 

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