Abercrombie & Fitch
The Earned Wrath Bad PR Caused by an Arrogant CEO :: #FitchTheHomeless
In PR we talk about earned media. Well, here's an example of earned wrath ... unleashed on a brand! A funny example of "When brands are attacked" ... and Abercrombie & Fitch earned this backlash. More on the story at HuffPo.
Create Great Content
This May Have Done More for NASA Than One Year of Their PR
International Space Station commander Chris Hadfield plays and sings David Bowie's Space Oddity. A graduate of the US Air Force (USAF) Test Pilot School at Edwards Air Force Base, the Canadian F-18 pilot not only sings but also plays a weightless guitar. Published on May 12, 2013 the video has 4.8+ million views on Hadfield's YouTube channel alone. Add to that the hundreds of thousands of views on the repostings by numerous others and you have a viral PR flood.
Lest you think the title above is an overstatement, NASA's YouTube channel is five years old. In those five years, they have a total of 43,703,701 views. So, this one video (not published on NASA's channel, by the way) has reached 10% of their five year total in just three days ... and counting. The video was originally posted on Commander Hadfield's personal YouTube channel.
Hadfield discusses his social media outreach in another video.
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Started by Erica Naft in PR Research May 6.