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Kyriakos Griveas: Why a campaign to promote physical activity to families is needed

Posted by Kyriakos Griveas on March 8, 2015 at 1:45am 0 Comments

Excellence in Pediatrics Institute (www.ineip.org): Physical inactivity is a global pandemic and the fourth leading risk factor for global mortality

 

The World Health Organization (WHO) reported that physical inactivity is the fourth leading risk factor for global mortality, accounting for 6% of deaths globally. A more recent analysis of the…

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Kyriakos Griveas: Online reputation is not about a bad review or report. It is about how much quality content about you is out there

Posted by Kyriakos Griveas on February 23, 2015 at 9:53am 0 Comments

In the modern digital era bad reviews, posts or articles published online relating to your business, your products, your practice, your hotel or yourselves always cause stress since they can seriously damage your business or your personal image. In the past a bad report in a conventional newspaper or TV would be there for a day but it wouldn’t be long before it was forgotten. In the google era, search results are easily accessible and available almost for ever, continuing to…

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Kyriakos Griveas: Online Credible content in Healthcare is urgently needed

Posted by Kyriakos Griveas on February 23, 2015 at 9:30am 0 Comments

The internet has extended the influence of healthcare content far beyond hospitals and universities. Academics and practitioners were considered in the past as the most credible sources of health information and advice, and it is commonly accepted that the information that patients find online is often inadequate for their individual needs and commonly comes from unreliable and untrusted sources. This reality, coupled with the fact that a percentage of consumers…

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Kyriakos Griveas: Are health awareness campaigns an efficient marketing tool for industry?

Posted by Kyriakos Griveas on February 23, 2015 at 9:30am 0 Comments

Public awareness campaigns are one of the most commonly used tools in communications in healthcare. It remains to be seen, however if they are powerful marketing tools or not. A lot of discussion and disagreement exists concerning the reliability of any measurable tangible results and the evaluation of the success or failure of an awareness campaign from the marketing perspective.

Over the years, public health campaigns have often been used as…

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