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Abercrombie & Fitch
The Earned Wrath Bad PR Caused by an Arrogant CEO :: #FitchTheHomeless
In PR we talk about earned media. Well, here's an example of earned wrath ... unleashed on a brand! A funny example of "When brands are attacked" ... and Abercrombie & Fitch earned this backlash. More on the story at HuffPo.
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This May Have Done More for NASA Than One Year of Their PR
International Space Station commander Chris Hadfield plays and sings David Bowie's Space Oddity. A graduate of the US Air Force (USAF) Test Pilot School at Edwards Air Force Base, the Canadian F-18 pilot not only sings but also plays a weightless guitar. Published on May 12, 2013 the video has 4.8+ million views on Hadfield's YouTube channel alone. Add to that the hundreds of thousands of views on the repostings by numerous others and you have a viral PR flood.
Lest you think the title above is an overstatement, NASA's YouTube channel is five years old. In those five years, they have a total of 43,703,701 views. So, this one video (not published on NASA's channel, by the way) has reached 10% of their five year total in just three days ... and counting. The video was originally posted on Commander Hadfield's personal YouTube channel.
Hadfield discusses his social media outreach in another video.
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The Resume / Curriculum Vitae
Like You've Never Seen It Before
A remarkable video animation. (Source)
Blog Posts
LATINAS THINK BIG – The Official Launch of the ELLA Leadership Institute
Posted by Phillip Velez on May 19, 2013 at 4:40pm 0 Comments 0 Likes
NASA's Astronaut Scores a PR Coup with David Bowie's Space Oddity
Posted by Robert French on May 14, 2013 at 2:00am 0 Comments 0 Likes
Are you fit for PR?
Posted by Jasmine Fillmore on March 25, 2013 at 1:30pm 0 Comments 0 Likes
Professional Development: Managing Your Brand as a PR Professional
Posted by Chris McCollough on March 14, 2013 at 10:00am 0 Comments 0 Likes
For Health Care Providers, HIPAA Law Regulates Social Media Usage
Posted by Eric Schwartzman on March 12, 2013 at 12:09pm 0 Comments 0 Likes
Front Page Recap :: February 2013
Posted by Robert French on February 27, 2013 at 8:30am 0 Comments 0 Likes
PR Practitioners Needed
Posted by Julia Newby on February 26, 2013 at 8:46am 0 Comments 0 Likes
Poor Michelle Williams: How would you improve the former Destiny Child singer's tarnished reputation?
Posted by Mary Denise Lyons on February 13, 2013 at 3:00pm 1 Comment 0 Likes
2013 Edelman Trust Barometer Reveals a Crisis in Leadership
Posted by Robert French on January 23, 2013 at 9:54am 0 Comments 0 Likes
In Their Own Words: Daniel Edelman's Influence Upon the Lives of Auburn Public Relations Alumni
Posted by Robert French on January 22, 2013 at 2:57pm 0 Comments 0 Likes
About Me: Mary Lyons
Posted by Mary Denise Lyons on January 18, 2013 at 10:30am 0 Comments 0 Likes
About Me
Posted by Tier Wootson on January 9, 2013 at 10:38am 0 Comments 0 Likes
False claims
Posted by Kyle Tonione on December 10, 2012 at 3:09pm 0 Comments 0 Likes
Jerry Jones:PRofessional
Posted by Kyle Tonione on December 10, 2012 at 2:55pm 0 Comments 0 Likes
Separation of church and state at Notre Dame!
Posted by Samantha Harding on December 10, 2012 at 2:42pm 1 Comment 0 Likes
Keeping Secrets: When is it okay to release information?
Posted by Samantha Harding on December 10, 2012 at 2:29pm 1 Comment 0 Likes
Ways to Avoid Social Media Flops
Posted by Asia Anderson on December 10, 2012 at 11:57am 0 Comments 0 Likes
You look crazy!: What not to wear on a job interview
Posted by Kristiana Lael Towns on December 10, 2012 at 10:30am 0 Comments 1 Like
Tips for the PR Majors
Posted by Annie Tuggle on December 9, 2012 at 11:41pm 1 Comment 0 Likes
The Elevator Pitch
Posted by Annie Tuggle on December 9, 2012 at 11:39pm 1 Comment 0 Likes
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Calling All Communicators! Participate in a Graduate Thesis Survey
Started by Erica Naft in PR Research May 6.
Social Anxiety and The Internet
Started by Ventrine Parham in Media Relations Feb 8.
Klout...what's the point? 3 Replies
Started by Elizabeth Hagin in Emerging Digital Media. Last reply by Matthew J. Kushin, Ph.D. Dec 12, 2012.
NFL allowing players to wear 9/11 apparel 4 Replies
Started by Jacklyn C Citero in Sports PR & Marketing. Last reply by Kyle Tonione Dec 10, 2012.
Careers in SPORTS PR? 16 Replies
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NASA's Astronaut Scores a PR Coup with David Bowie's Space Oddity
Erica Naft posted a discussionCalling All Communicators! Participate in a Graduate Thesis Survey
Chasity Cook replied to Bill Sutley's discussion Also important: Questions YOU ask as a job applicant in the group COMM 3242-Writing for Media-Columbus State UniversityChasity Cook replied to Bill Sutley's discussion What's the worst form of capital punishment? in the group COMM 3242-Writing for Media-Columbus State University
Mary Denise Lyons replied to Bill Sutley's discussion Also important: Questions YOU ask as a job applicant in the group COMM 3242-Writing for Media-Columbus State University
Tier Wootson replied to Bill Sutley's discussion Also important: Questions YOU ask as a job applicant in the group COMM 3242-Writing for Media-Columbus State University
Jasmine Jones replied to Bill Sutley's discussion What's the worst form of capital punishment? in the group COMM 3242-Writing for Media-Columbus State UniversityJobs & Internships
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